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Rubbersideup.com is a motorcycle safety resource every motorcycle rider should visit prior to each ride. It is designed to place the idea of safety at the forefront of the rider's mind - to remind them that every moment of on-road motorcycle travel can be a zero-sum event where a single second of rider distraction may result in a lifetime of consequence. A motorcycle rider who values motorcycle safety, motorcycle training and proper motorcycle maintenance and operation always remembers that the best moment of any ride - is the moment of arriving safely.